Dare, challenge, risk! Be extremely… selfish!

Selfish is usually meant to be an insult; someone selfish simply takes care of themselves and does not consider others. Devoted to or caring only for oneself is an extreme act where one’s own interests, benefits, welfare, etc. is of primary concern, with a disregard for others.

Extremely selfish – good or bad?
Putting yourself first, only caring about yourself and your own needs is something bad. Or is it?

Maybe selfish can be so extreme and actually benefit more than oneself.

‘Sui’ is an extremely selfish piece of furniture! Putting itself on a pedestal of mirrors, having the thought of only serving one, demanding space by its voluminous size and attracting attention with its bright colours. Or is it extremely
unselfish? With Sui’s voluminous and modular size, can it then serve more than one and thereby benefit others?


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sui by studio fem / Anders engholm & sarah cramer


Sarah Cramer & Anders Engholm



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Photographers Kristine Funch & Emilia Therese